Android Wires Blog

First US-based performance mobile network launches first-of-its-kind platform to help app developers drive real users on its CPI (Cost Per Install) platform

NEW YORK, Feb. 24, 2011 /PRNewswire/ — OfferMobi, the first and leading US-based performance marketing network for mobile advertising campaigns, today announced the Beta of the OfferMobi App Discovery Network^™, a Non-Incentivized CPI (Cost Per Install) platform to drive high quality customers who install and actively participate in apps. The Beta is open for developers to register today for 50 free installs of their iPhone and iPad apps.  OfferMobi is also adding Android support later this quarter.

As hundreds of new iPhone and iPad and other Smartphone apps launch daily, the online app market is highly competitive.  With the Beta launch of its App Discovery Network^™ -  OfferMobi is seeking to solve the biggest problem for developers in the industry today – getting attention and high quality installs of their apps.

A recent method being used by app developers today is Incentivized CPI (Cost Per Install), where users are offered virtual currency (i.e. gold coins to be used in a game, a new level upgrade) in exchange for installing an app.  There are several issues around Incentivized CPI including:

• Users are not really interested in the app but just want the ‘gold coins’
• Low Value / No Value users who often never use and / or quickly delete the app
• The benefit of increased App Store rankings are short lived as the apps often fall out of the Top 25 Charts very quickly, without the benefit of “real” users.
• Users may leave negative reviews such as “thanks for the coins – I deleted your app!”

Unlike existing Incentivized CPI players, the OfferMobi platform is non-incentivized and focuses on real, high-quality users who are actually interested in installing and intend to use your apps. Customers first review publishers’ material, and then install the app allowing for sustained usage and participation.

Some of the most notable features and benefits of the OfferMobi App Discovery Network^™ include:

• 100% Performance Based: The network focuses on CPI (Cost Per Install) meaning developers only have to pay for successful installs

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